Why Coke Needs Pepsi
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Coke needs Pepsi, flat out. Beverage drinkers can not have a preference unless their is competition, or choices to make. Coke lovers are incapable of loving Coke unless there is Pepsi for them to dislike.
Without Pepsi, there would be a serious void in the market. There would be an incredible demand for non-coke soft drinks. It is likely that without Pepsi, the soft drink market would operate in more of an oligopoly or even monopolistic competition than the current market, which resembles a duopoly. The effects of operating in an oligopoly would most likely be lower market share and increased competition, which will cause lower revenues and increases in advertising expenses as Coke frantically attempts to further differentiate itself from other brands.
In the market, Pepsi is a great asset to Coke. Coke needs Pepsi, who the fuck knew?
~Jafar
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